Action

Intelligent Business Strategy

Advanced analytics and market mix modeling

Strategic approach for increased market share

Market research operations

Predictive sales forecasting

Conjoint analysis

Data mining and modeling

Reporting and dashboards

Experimentation as a service

Machine Learning and Artificial Intelligence

Reporting
Consistent monitoring through standard reports, ad-hoc queries and drill-down analysis.

Discovery
Sophisticated analyses of existing and new data to develop models, metrics, segments.

Learn more

Sourcing
Standard data sources and data refresh processes.

Mastering
Authoritative data repositories with common definitions and data quality processes.

Data Quality
Continuous quality monitoring and remediation.

Integration
Data across subject areas combined into a coherent model.

Metadata
Business and technical documentation of data definitions and lineage.

Access & Delivery
Secure, controlled, consistent access methods available to the enterprise.

Data Modeling
Organizing data according to a standard, consistent model.

Data Governance
Implementing and managing common processes, policies, rules & responsibilities.

Learn more

Active Intelligence
Business rules and real-time data to drive alerts, recommendations, and personalization.

Data Exchange
Controlled, automated data exchange with trusted partners and customers.